AG|PR
Obstacles are launch pads.
What I do.
I’m a former Chief Content & Communications Officer (and always a writer/editor) who now revels in helping artists, non-profits, and small businesses that I love to build brands, platforms, and press powered primarily by editorial-style content, including imagery and storytelling. My strategic work and ideas organically increase sales, S.E.O., brand interest, and loyalty in a more cost-effective manner than traditional marketing. My work has resulted in clients being featured in Kinfolk, WWD, The NY Times (including the New York Times Bestseller list for books), Goop/Birchbox, Huffington Post, US Weekly, Angeleno, LA Times, Harpers Bazaar, Martha Stewart, Entertainment Tonight, Documentary Magazine, USA Today, Publishers Weekly, Redbook & other magazines.
Who I like to work with.
I like creators & disruptors. People who like to work hard. Individuals fueled by passion and doing good. The person who maintains a sense of humor under stress. Believers. And, most of all people who enjoy the journey as much as the end result.
[Please note that as of 2019, I only work for friends or people referred by them.]
Current clients.
Who I will NOT work with.
I choose to not work with anyone who treats people, animals or the environment unkindly. I will not work with anyone who creates beauty products that are not cruelty-free. I won't take clients who create or market fur products. I will not help a brand that does not practice fair trade or that uses sweatshop labor. I do not work with brands who use phthalates or other clearly harmful ingredients in their products. I will not waste my time with brands or clients that are racist, misogynistic or demeaning to women in any way.
How I got here.
I've been a wearer of many hats. I also have multiple degrees (B.A. in psychology & a MFA in Screenwriting from UCLA & an EdM. from Harvard University). My writing has been adapted to film and featured in Elle (UK), Kinfolk, Cosmo, Zink, and on Showtime, Fox & PBS; and has been published by Random House & Running Press. Years ago, a friend asked me to use my writer's mind & editorial skills to help launch a publishing house, then a beauty brand. I created the brand story and smaller stories every day after that. We shared that content on social media and with our own and other magazines. 82% of sales could be traced back to that editorial and social media and a whole lotta other good came from those efforts. I found I had a knack for content marketing and PR. I also witnessed the power of editorial for an online brand or artist. More importantly, I realized I liked working with start-ups and artists, especially women who are practically a one-person show but have the heart and drive of a team of a hundred. I was raised by this kind of woman.
Explore my experiences, education and reviews at LINKEDin.
